Adobe announced at its Adobe Summit event that its Firefly generative AI model will soon be available for Enterprises. Enterprise users can access Firefly using either the standalone application or Adobe Express. The AI can also be trained on an organisation’s assets, ensuring it replicates the brand’s style when generating images and text.
Launched under the moniker “Firefly for Enterprise”, the tool allows any employee to generate content based on a rough idea regardless of their skill level, which can be turned into finished products using other Adobe tools like Photoshop.
David Wadhwani, president of digital media business at Adobe, said that “enterprise leaders expect content demands to increase by five-fold over the next two years”. If this is true, incorporating Firefly into corporate workflows can be quite a time saver and reduce the need for trained graphics professionals, which will cost more than a bill drawn under Adobe’s name.
While there’s no news on the pricing just yet, The Verge reports that employee licenses will be available to brands at a flat price, which is in turn decided by the company’s size and requirements. There’s no official launch date for Firefly for Enterprise either, although we do know that it’ll launch only after Firefly is out of beta.
The announcement sure is good news for corporates, who have so far been unable to use other generative AI models like DALL-E because of possible copyright issues as OpenAI refuses to disclose what training data it used. In comparison, Firefly is trained on Adobe stock images, openly licensed content and other content in the public domain that doesn’t have any copyright restrictions. This ensures that the model is safe for commercial use.
Additionally, Firefly has been wildly popular with the masses so far as well, generating over 200 million images since its beta launch in March 2023. Considering the feature has also made its way into Photoshop as a generative-fill alternative, the AI model looks poised for corporate adoption as of now.
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