Apple is looking to tap into the mighty Indian tech consumer market by launching official brick-and-mortar stores in the country. Recently, several retail job listings appeared on the company’s website, prompting rumours that the company will soon open stores in India.
The job listings include various full and part-time job offerings pan-India. In 2022, The Economic Times reported that the Cupertino-based tech titan’s plans to open the first official 22,000-square-foot retail store in Mumbai got delayed due to the pandemic, but the company seems to be getting back on track and gearing up for the next financial year with their direct to consumer retail stores.
In 2020, Apple opened its online store in the country. In 2020, Chief Executive Tim Cook confidently declared in a shareholder meeting that the company doesn’t need any domestic partners.
The company started production of iPhones in the country back in 2017. In 2022, Apple also shifted iPhone production from China and began manufacturing iPhone 14 in India using Foxconn’s facility located in Sriperumbudur. This was also the first flagship device to be manufactured in India.
With the production in place, the company, by opening the official retail stores, plans to increase its market share in India which has been captured by Chinese and South Korean manufacturers. The company looks to tap into the lucrative market of the country as well as to profit from the fact that India ranks at the top among the countries with the cheapest manufacturing costs. The growing young consumer market, which is majorly using Android as its go-to, is also in the company’s crosshairs.
Moreover, the Make in India scheme by the Government of India is one of the biggest incentive schemes, with an outlay of about 42,000 crores and is likely to help mobile phone manufacturers like Apple.
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Deputy Editor at Candid.Technology. Hemant writes at the intersection of tech and culture and has a keen interest in science, social issues and international relations.
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