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Elon Musk’s Twitter takeover has been nothing if not controversial. After making waves with the firing of top-level executives and raising Twitter Blue’s subscription cost to $20 a month, the new owner has now hinted at an interest in potentially reviving Vine by tweeting a poll to his 112.8 million followers asking whether or not the social video app should be brought back.
The poll saw quite a lot of engagement, with 69.6% of the voters saying Vine should be given a second chance. Twitter killed the project six years ago in 2017 because of high competition, employee turnover and perhaps most notably due to the lack of monetisation and advertising possibilities at the time.
The question is, in today’s world where short video-based social platforms are already dominated by the likes of TikTok and Instagram Reels, how good of an idea is it to bring back Vine and whether or not Musk is taking this seriously enough to actually revive the platform. Vine turned out to be a rather futile project for Twitter, therefore, reviving it and actually making it even somewhat of a success could land Musk in good books with at least former Vine supporters.
There’s no way to tell whether the self-proclaimed “Twitter Complaint Hotline Operator” is actually going to revive Vine, but his interest does seem genuine considering how actively Musk is engaging with the idea, at least on Twitter. He also seems to agree with the suggestion that it should be a part of Twitter itself, rather than a separate app when engaging with one of the hundreds of replies on his poll.
Vine’s original founder Rus Yusupov has also chimed into the conversation suggesting that the revived app should have 69-second videos when Musk asked what could they do to make the app better than TikTok. Setting aside the question of whether or not this suggestion is serious, Yusupov’s interaction with this particular topic does seem to indicate his own interest in seeing Vine come back, and perhaps even a partnership in the future.
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