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Are emojis a tech-based trend or a new language?

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  • 3 min read

In today’s digital age, a wink, a thumbs up, or a heart can convey emotions and messages without typing a word. These pictorial symbols, known as emojis, have taken the world by storm, becoming an integral part of online communication.

Emojis are a prevalent means of communication, from social media to messaging apps and even emails. This phenomenon has sparked debates: are emojis merely a tech-based trend, or are they evolving into a new form of language?


The Rise of Emojis

The origin of emojis can be traced back to Japan in the late 1990s. They were designed to express emotions more vividly and concisely than text. Their global popularity surged with the ubiquity of smartphones and the rise of social networking.

Today, they are not just restricted to personal chats but have also made their way into business communication, marketing campaigns, and movie scripts.


Emojis as a Tech-Based Trend

There’s no denying that technology played a significant role in popularising emojis. Platforms like Facebook, Twitter, and WhatsApp made them readily available, driving their widespread use. ExpressVPN’s research suggests that the adaptability of emojis across various platforms, including social media, text and emails, makes them a seamless tool for communication.

Here are three trend indicators for context.

  • Evolving Designs: Emojis have seen multiple design changes based on the platform, device, and operating system.
  • Custom Emojis: Tech companies have started creating emojis, with platforms like Apple even offering personalised emoji stickers.
  • Marketing Use: Brands use emojis in advertisements and social media to appeal to a younger demographic, emphasising the trend aspect.
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Emojis as a New Language

While emojis might seem like a modern trend, the human inclination towards pictorial representation dates back to ancient cave paintings and Egyptian hieroglyphics. In some ways, emojis are a return to this form of visual communication.

Like any other language spoken by humans, emojis are also fast becoming a language in its own right. Here are a few language indicators for context.

  • Conveying Emotion: Emojis can express various emotions, making digital communication more personal and expressive.
  • Universal Understanding: A smiley or a crying face has a universal connotation, understood across different languages and cultures.
  • Syntax and Semantics: People often use emojis in specific sequences or patterns, akin to sentence structures. Their placement can change the meaning of a message, indicating a depth beyond simple icons.
  • Lexical Expansion: The emoji library is ever-expanding, with symbols being added for various objects, professions, and concepts, enhancing their communicative potential.

Emojis hover at the intersection of a tech trend and a new language form. While their popularity and diversification owe much to technological advancements, their ability to convey emotions, tell stories, and bridge linguistic barriers leans towards the makings of a new language.

Whether trend or language, emojis are reshaping communication in the digital age, as they continue to evolve, they may become an even more complex form of expression, further blurring the lines between trend and language.


This article was created in collaboration with Candid.Technology's Advertisement Team. You can read more about our Editorial Policy here. You can contact our advertisement team here: advertise@candid.technology
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