The EU has started urging social media companies, including Google and Facebook to immediately start labelling AI-generated text and images as part of a larger campaign to prevent the dissemination of fake news and information from Russia.
AI content should be labelled in a meaningful way and in such a manner that users actually do see it while scrolling. The EU wants users to know clearly if they’re watching AI-generated content and it thinks the responsibility lies with social media companies to prevent the potential dangers that AI-generated content poses.
Twitter on the other hand has been warned that it’ll be facing swift sanctions if it’s not going to comply with the new Digital Services Act (DSA) that will be coming into effect on the continent starting 25 August. The warning comes after Twitter quit the EU’s voluntary code of practice two weeks ago and now faces fines of up to 6% of its revenue or a complete ban in the EU.
The new code has been adopted by over 44 tech companies, including even TikTok, an app famous for harvesting user data. Twitter’s move to reject the code is already being seen as hostile, and rumour has it that the EU could very well make an example out of Twitter to show that the DSA is a force to be reckoned with, despite the set of rules being voluntary to follow.
Protection against fake news and information, whether it comes from Russia or elsewhere is also one of the highlights of the new rules, at least for citizens of the EU, among other things. It also aims to provide “better protection of fundamental rights” and “less exposure to illegal content” while also providing users with mroe choices at lower prices when it comes to availing web services.