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Google to redo its search engine with Magi

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Google plans on integrating its new AI chatbot, Magi, with its existing search engine, as reported by the Wall Street Journal. This change might be announced at the annual developer conference Google I/O on Wednesday.

Google is planning on adding a more human touch to its current search engine format by allowing conversations with AI. It wants to make the search engine more “visual, snackable, personal, and human” and support content creators by introducing short videos and social media posts.

A massive change is awaiting the present search engine with the appearance of ChatGPT, a conversational artificial intelligence that led to ideas that search engines could be made more inclusive and specific to every user’s query instead of the nearest similar result. This posed a looming threat to Google’s search engine capabilities, which Sundar Pichai, CEO of Alphabet Inc., now denies in his WSJ interview last month.

Furthermore, Google’s CEO said, “We are working to make sure it works well for users—they have a high bar, and we want to meet that bar.” 

With Bing AI being open for users now, Google has been feeling threatened and this fear has culminated into creating a new AI-powered search engine. While the existing search engine undergoes new changes and merges with AI to create a more personal impact. This project has been named ‘Magi’.

The decision to incorporate short videos comes from the popularity of social media platforms like TikTok videos and Instagram’s reels through which users can swipe to get answers to their questions. Users will also be prompted to ask more follow-up questions after their original query.

Being aware that users are constantly heading to other apps to find answers, Google realises the need to catch up in this fast-paced AI world or get replaced. The new search engine will also include a display of online forum posts in addition to short videos to further accentuate the human aspect of ‘Search’.

The world awaits for Google to unveil its newly transformed search engine in the upcoming annual Google I/O conference.

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Sania Usmani

Sania Usmani

Always curious, calm, and a little crazy, you can find me daydreaming or studying. An avid reader, traveler, and graduate of Aviation Science, I love gaining new experiences in life and star gazing. You can contact her here: