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LG introduces an NFT marketplace on its smart TVs

LG is rolling out its own NFT platform, LG Art Lab, which will allow people to buy, sell and view artwork straight from their LG smart TV home screens.

The NFT marketplace, created in partnership with the Hedera network, is now available in the US on LG smart TVs running webOS 5.0 or later.

The NFT platform will also include LG Art Lab Drops feature, which profiles artists and previews upcoming works. It also features a real-time Drops countdown that ensures people get notified about newly dropped NFTs.

All the transactions on the NFT platform will be completed via Wallypto, LG’s smartphone cryptocurrency wallet. Once a customer sees an NFT they’d like to own, all they need to do is scan the QR code on the screen and complete the transaction via Wallypto using USDC (USD Coin).

Once an NFT is purchased, it can be traded on the marketplace, including transaction history. With the marketplace, compatible smart TVs will also double down as a display for these owned artworks.

LG introduces an NFT marketplace on its smart TVs

“Famous for reinterpreting classical and modernist sculptures using the latest 3D scanning and printing technologies, as well as traditional techniques, Barry X Ball is now making his exciting debut in the world of NFT art with unique ‘Metal’ series digital works,” LG announced on Monday. “The first of these NFT masterpieces, which perfectly capture all the textures, details and materials – including precious metals and gemstones – used in the artist’s remarkable sculptures, will be available via the platform’s LG Art Lab Drops feature in the next weeks, with “Stone” series and other artists’ works to be added on a monthly basis.”

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