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Netflix partners with Jio to integrate streaming in prepaid plans

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To penetrate deeper into the vast Indian online consumer market, Netflix, the streaming entertainment behemoth, has forged a deal with Jio Platforms, India’s largest telecom provider. The partnership aims to integrate Netflix’s services into Jio’s prepaid plans.

Under the terms of the agreement, Netflix will be bundled with Jio’s two pay-as-you-go offerings. Subscribers opting for Jio’s INR 1,099 plan (equivalent to $13.2) will enjoy a Netflix mobile-only plan, while the INR 1,499 plan (approximately $18) grants access to Netflix Basic. Both plans are valid for 84 days.

“Our collection of must-watch stories is growing, and our new prepaid bundle partnership with Jio will give more customers access to this exciting line-up of Indian content as well as some incredible stories from around the world,” said Tony Zameczkowski, Vice President of APAC Partnerships for Netflix.

India's internet boom can be credited to only one factor and that is Reliance Jio. Before Jio disrupted the market, things were a bit slow in the internet sector in India. Reliance Jio offered low rates and high speed which eventually led other networks to follow suit -- beginning sort of an internet revolution. In this article, we've explained how to do check Jio account and net balance via the IVR, MyJio app, website and SMS, followed by a list of all Jio USSD codes that'll be helpful in activating or deactivating various services as well as checking bill and balance. Check the account and net balance via IVR calling This is the easiest way to learn your account and net balance in Jio. Dial 1299 from your registered mobile number. The call will automatically disconnect and you will receive an SMS with the details of your account and net balance. Check the account and net balance via MyJio app You can also check the balance via the MyJio app. Usually, this app comes pre-installed in the Jio phones. On other phones, you can download this app from the respective OS marketplace like Play Store and App Store. Upon launching the MyJio app, you will see the expiry date of your account as well as the internet balance on the home screen. This app is designed for the convenience of the Jio users and thus you can recharge your Jio number as well as can talk to the Jio caller centre via this app. Check the balance and net balance via the website Here are the steps to check the balance via the Jio website. Go to Jio.com and then click on the Sign-in option at the top right and then click on mobile. Enter your mobile number that is currently registered with Jio. You will receive an OTP on the number. Now, you can see your balance details from the website. The website shows you the balance as well as the net balance on your device. Check account balance via SMS (only for postpaid customers) If you are a postpaid user of Jio, you can send the following SMS via your registered mobile phone: BILL to 199.  You will receive all the information regarding your postpaid account. Jio USSD codes Following are the USSD codes of Jio. Also read: How to activate, change and remove Jio caller tune?
Jio will also gain substantially from this partnership as users will want to buy more Jio sim cards and services.

It will be Netflix’s maiden venture of this kind on Indian soil. This approach aligns with the Indian consumers’ preference for pay-as-you-go plans over the conventional subscription model, which are more common in developed countries.

Netflix’s existing partnership with Jio also encompasses the integration of its subscription with the telecom carrier’s postpaid and fibre plans.

Jio has already disrupted prime online players such as Hotstar by acquiring the rights to stream IPL, India’s biggest sporting event. This and other factors caused Disney to change its future strategies. Looks like Netflix is looking to fill the gap that Disney has left in India.

“We are committed to bringing world-class services to our users. The launch of Netflix bundles with our prepaid plan is another step to demonstrate our resolve. Our partnership with global partners like Netflix has grown in strength, and together we are creating use cases for the rest of the world to follow,” said Kiran Thomas, CEO of Jio Platforms Limited.

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Kumar Hemant

Kumar Hemant

Deputy Editor at Candid.Technology. Hemant writes at the intersection of tech and culture and has a keen interest in science, social issues and international relations. You can contact him here: kumarhemant@pm.me

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