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The Financial Times (FT) has announced a strategic partnership with OpenAI, a prominent AI research entity supported by Microsoft. This collaboration lets OpenAI generate content by leveraging FT’s extensive archive.
Through training AI models using FT’s archived content, OpenAI seeks to advance AI-driven content generation, resulting in narratives nearly identical to those authored by humans.
As per the terms of this partnership, FT will grant OpenAI access to its extensive collection of content. The main objective is to improve the functionalities of generative AI models, allowing them to generate text, images, and code that closely mimic human creations.
One important feature of this collaboration is the incorporation of FT’s news coverage into ChatGPT, an AI platform created by OpenAI with a global user base of over 100 million. As a result of this integration, ChatGPT users will have access to summaries of FT articles, as well as direct links to the source material on FT.com. This guarantees transparency and assists users in returning to the original content.
This is OpenAI’s fifth deal, following agreements with Associated Press, Axel Springer, Le Monde, and Prisa Media.
Both OpenAI and FT are set to receive large benefits from this deal. OpenAI gains additional data to train its AI, and FT is set to receive financial benefits, although the amount is not disclosed.
In December 2023, Bloomberg reported that OpenAI had paid Axel Springer tens of millions to grant access to news content in a one-time payoff.
This collaboration comes amidst ongoing discussions within the news industry regarding fair compensation for publishers’ content utilised in AI models. Recent legal actions, such as The New York Times‘ lawsuit against OpenAI and Microsoft, highlight the complexities of licensing discussions in the AI content generation space.
“Apart from the benefits to the FT, there are broader implications for the industry. It’s right, of course, that AI platforms pay publishers for the use of their material. OpenAI understands the importance of transparency, attribution, and compensation – all essential for us,” said FT chief executive John Ridding.
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