Virtual private network (VPN) usage remains on the rise in the UK and the US, as users become more aware of this technology and the unique features and benefits that it offers across the board.
At the same time, the market for paid VPN clients continues to become increasingly crowded and competitive, creating a broader range of choice for customers in the UK and the US.
But if you’re new to this technology, what are the primary benefits of using a VPN? Let’s find out!
#1. Increased Network Security
Let’s start with the basics; as a VPN essentially creates a virtual, encrypted tunnel between your device and a remote service. It’s through this that all web traffic and data is subsequently routed, presenting all such data as an indecipherable and impenetrable string of code to hackers and network managers.
This is particularly ideal when connecting to public networks, which are typically unsecured and can make your data vulnerable to hackers, Internet Service Providers (ISPs) and other individuals who are active on your network.
If you regularly connect to public networks through your smartphone when you’re out and about, you can also download a virtual private network that’s compatible with your device and operating system.
You can even invest in a Black Friday VPN, enabling you to safely browse products and complete transactions on your smartphone with genuine peace of mind.
#2. Access Blocked Content From Overseas
Another key function of VPNs is that they mask your IP address and physical location, by connecting to a remote server (which may be local or situated in a far-flung corner of the globe).
This can also unlock a raft of content through streaming platforms like Netflix and Hulu, which would otherwise be restricted according to geographical boundaries and the confines of individual licensing agreements.
For example, if you target a VPN client that operates multiple server locations, you could connect to a remote server in the US and access Netflix’s full stateside library.
If you’re UK-based and like to travel regularly from one country to another (either for work or pleasure), you can use a VPN to connect to your home Netflix or Hulu library wherever you end up in the world!
#3. Avoid the Risk of Bandwidth Throttling
We’ve already touched on ISPs, who often monitor their networks and web traffic in order to accumulate data and deal more effectively with peak usage periods that can trigger significant downturns in speed and performance.
For example, let’s say that you’re engaging in a practice such as online gaming, which can consume large amounts of data during busy periods. If an ISP observes, they may engage in the practice of ‘bandwidth throttling’, which sees your speed deliberately reduced in a bid to conserve data.
A VPN avoids this, by masking your IP address and routing all web traffic and activity through an encrypted tunnel. This makes it impossible for any third party to observe or track your activity, negating the risk that an ISP will look to reduce your speed or data usage.
This is a key but often overlooked VPN benefit, and one that’s particularly crucial if you’re an avid gamer or content streamer!
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