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X is reportedly working on a dedicated label for parody and fan commentary accounts. According to insights from app reverse engineers, the new label would make it easier for users to identify parody accounts, minimising confusion with genuine profiles of public figures.
Currently, parody accounts on X often declare their nature by including ‘Parody’ in their display names or bios. However, this isn’t always clear to users, leading to cases where individuals mistake satire or commentary for genuine posts — sometimes even impacting news reporting.
The proposed feature would place a ‘Parody account’ label prominently below the username on profile pages and posts, reports TechCrunch.
Under X’s current ‘Authenticity Policy,’ parody accounts must identify themselves and avoid actions that could mislead users into believing they are real profiles. The policy allows Parody, Commentary, and Fan (PCF) accounts to operate as long as their content aligns with the platform guidelines and doesn’t aim to deceive or spread falsehoods.
However, as with many moderation efforts, enforcement could be a sticking point. If parody account holders resist applying the label, X will need a robust mechanism to enforce compliance and ensure widespread adoption.
X already has a system for automated bot accounts, requiring them to carry a label if they post updates using the platform’s API. Despite this, many bot accounts operate without proper identification, and some have been implicated in manipulating narratives, particularly around elections.
Experts are questioning how effective X’s enforcement mechanisms would be for parody account labels.
Addressing impersonation without stifling legitimate satire or commentary is a balancing act for X. While the new parody label could mark a significant step toward solving this issue, its impact will depend on implementation and user compliance.
In other news, The Guardian leaves X and nine French newspapers sued the social media company over unpaid royalties.
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