Yelp has rolled out an update that allows users to personalise the home screens and search results on the app based on their lifestyle, diet, food and drink preferences, interests and accessibility.
The next time users open their app after it’s updated, they’ll see a window with options to personalise their preferences. They can tap on Cancel if they don’t wish to customise the app. These preferences can be set or updated at a later stage via the app settings. According to Yelp, the preferences are only visible to the user, and they won’t share the information with any third-party.
Once the preferences are set, users will see a personalised search result page, as well as the homepage. Yelp is trying to turn their app “into a personal concierge for all things local”.
All the personalised recommendations based on user preferences will be marked with a heart symbol. Users will also notice short snippets of information that describe why a particular recommendation has been made to the user.
“For the first time, when two people with different lifestyles open the Yelp app from the same time and place, their home screen and the entire search experience will be organised and personalised for them. For example, a gluten-free pet owner who likes hiking and brunch will see a very different home screen and search experience than a vegetarian parent who loves donuts, farmer’s markets and breweries,” Akhil Ramesh, Head of Consumer Product at Yelp, announced.
Before this update, the app used the device’s location to customise the list and show local businesses in the neighbourhood.