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Apple joins forces with Salesforce: 3 things to know

Apple and Salesforce, one of the leading CRM platform globally, have joined hands that will enable a smoother customer experience for Salesforce clients on iPhone and iPads.

The partnership was announced on September 24, 2018, and will bring forward powerful mobile apps for business. Salesforce is redesigning its app to make it look and feel better on iOS and also update it with a few iOS-exclusive features.

“We’re excited to work with Salesforce and that their industry-leading CRM will embrace native iOS and deliver exclusive new features on iPhone and iPad,” said Tim Cook, Apple’s CEO.

“With the powerful combination of iPhone, iPad and iOS — the best hardware and software for business — together with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences for businesses around the world.

How Apple and Salesforce partnership might be good news for developers
The redesigned Salesforce Mobile App will add exclusive new features on iOS, including Siri Shortcuts integrated with Salesforce Einstein Voice.

Salesforce mobile SDK for iOS will be available to the millions of Salesforce developers to help them build their own native apps. A new iOS app development course will also be available on Trailhead — Salesforce’s free online learning platform.

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“With this partnership, we’re bringing together the world’s number one CRM platform with iPhone and iPad, the world’s best devices for business,” said Marc Benioff, chairman and co-CEO, Salesforce.

“Together, Salesforce and Apple are defining a new era of mobile innovation with native apps on iOS, and empowering millions of people with access to Trailhead and the skills they need for the jobs of the future.”

Areas of focus

How Apple and Salesforce partnership might be good news for developers
The redesigned Salesforce Mobile App will take full advantage of native iOS features like Face ID, Siri Shortcuts, 3D Touch and more. Salesforce has also applied Apple’s Human Interface Guidelines to deliver an optimal experience for users.

The focus of Apple and Salesforce partnership will lay on the following pointers:

Native Salesforce iOS apps

In collaboration with Apple, Salesforce will be redesigning their mobile app to enhance the customer experience on iOS.

iOS exclusive features such as Siri shortcuts, Face ID, business chat and more will be available. Trailhead mobile app for iOS is also being introduced by Salesforce.

Both the partners will also collaborate in efforts to provide customised iOS app solutions for industries and small businesses to serve specific needs.

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Salesforce Mobile SDK optimised for Swift

Salesforce and Apple are also developing the first Salesforce Mobile SDK that will be optimised for Swift — Apple’s very own programming language.

This native SDK will help businesses and developers to deploy apps via the Salesforce Lightning platform to the Apple App store for iPhone and iPad.

Enhance developer skills

In a bid to democratise technology a bit more, the partners have taken a step in that direction with the ‘get started with iOS App development trail’. Using this resource, any person can learn how to build native iOS apps in Xcode with Swift.

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