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Top 3 tools for scheduling and optimising your social media

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  • 5 min read

Social media is a big part of our lives today and if you want to grow your social media channel’s presence, then having a marketing strategy in place is your best bet to making it big quick. Whether you are a small business owner, a social media influencer, or a blogger with a growing social media influence then you require marketing tools to help you connect with your audience and grow your brand.

In this article, we will explore the best tools for scheduling, creating, and optimising your social media channels.

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With Tailwind, you can use their social media marketing tools tailored specifically to help your brand grow. Tailwind’s social media scheduling and optimisation tool can help you schedule your posts in advance and optimise your content for maximum engagement. Tailwind also helps you track your user analytics, plan your content, and provide hashtag suggestions. Today over 1,000,000 brands, small businesses, creators, and sellers work with them globally.

Their tools have been specifically designed for social media platforms like Instagram and Pinterest. Some features offered by Tailwind have been elaborated below which will be like a wind beneath your tail:

  • Smart scheduling: Tailwind’s algorithm finds the perfect timing to post your content on the basis of your audience’s engagement pattern.
  • Content planning: This feature allows you to show a steady content stream by planning your content in advance.
  • User-generated management: Tailwind also offers user-generated content management that helps you track and re-purpose the content to increase user engagement and help build brand loyalty.
  • Hashtag suggestions: Tailwind suggests the best hashtags that fit in well with your content’s popularity and relevance.

They also have a new email marketing service where they help launch email campaigns and design email templates for you. Their is being integrated into Tailwind for drafting marketing copies, and their Tailwind Create designs brand images that can be resized and published according to each channel.


Hootsuite is a popular social media management tool that connects various social media platforms through one dashboard. This allows you to save time and schedule posts at once across Facebook, Twitter, Instagram, LinkedIn, and YouTube among others. Hootsuite has even introduced an AI writer to their team called OwlyWriter AI. You can create and publish content through Hootsuite while tracking your social media analytics.

Their other variety of features includes content curation, team collaboration, and social listening. With pre-scheduling options, you can ensure a consistent stream of content for your audience. With content curation, you can discover and share important and relevant content with your followers, setting you apart as an industry expert. Their social listening feature allows you to answer questions or concerns about your brand in any conversation.


Buffer is another social media management tool that allows you to schedule your posts across various social media platforms like Instagram, Facebook, Pinterest, and more. You can create and publish content using Buffer, track social media analytics, and also engage with your audience. A software application owned by Buffer Inc. to create a toolkit for small businesses to take care of all their social media needs.

Buffer even offers an AI assistant which can help you generate ideas, repurpose posts, and rewrite any copy within minutes. With Buffer’s Start Page, you can quickly build a custom landing page. Buffer’s social media analytics feature allows you to not only track your social media activity but also see what works and what doesn’t to make data-driven decisions to improve your strategy. Buffer also offers a team collaboration feature, content curation feature, and social media scheduling feature.

Having the right tool can help you grow as a business owner and creating engaging content, scheduling your posts, and tracking analytics are necessary instruments to succeed in this digital age.

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Sania Usmani

Sania Usmani

Always curious, calm, and a little crazy, you can find me daydreaming or studying. An avid reader, traveler, and graduate of Aviation Science, I love gaining new experiences in life and star gazing. You can contact her here: