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Chrome is testing a Follow feature to receive updates from websites

Chrome will roll out a new Follow feature for Canary users on Android in the coming weeks, which will allow them to receive updates from websites directly in new tabs.

The experimental feature will allow users to follow their favourite publications and blogs that provide an RSS feed using the built-in feature. The content from these websites will appear on the new Following section in New Tabs on Chrome.

Website developers will need to keep their site’s RSS feeds up to date to allow Chrome to serve the latest content to Android users during the experiment and after the feature comes in a stable release.

Chrome is testing a Follow feature to receive updates from websites

“People have many ways to keep up with their favourite websites, including subscribing to mailing lists, notifications and RSS. It’s a lot for any one person to manage, so we’re exploring how to simplify the experience of getting the latest and greatest from your favourite sites directly in Chrome, building on the open RSS web standard. Our vision is to help people build a direct connection with their favourite publishers and creators on the web,” Google announced.

More details will be provided as the feature moves from an experiment to a broader rollout in Chrome.

“Our goal for this feature is to allow people to follow the websites they care about, from the large publishers to the small neighbourhood blogs, by tapping a Follow button in Chrome.”

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