Facebook has introduced a new Link History feature automatically enabled in the mobile app. While the company pitches it as a convenient tool for users to have their browsing activity saved in one place, critics argue that it is another attempt to bolster Facebook’s data harvesting capabilities for targeted advertising.
As per Gizmodo, the Link History setting is turned on by default, but users can opt out. Facebook’s persuasive pop-up encourages users to consent, promising that with his new tracking method, they’ll “never lose a link again.”
“You can choose to turn link history on or off at any time. When link history is on, any links that you’ve tapped inside of Facebook and visited in Facebook’s Mobile Browser will be saved here for 30 days,” said the Facebook support blog.
The company also said that the links on private Messanger chats are not saved in the link history.
Meta has faced increased scrutiny as lawmakers push for tighter tech regulations and force tech giants to introduce privacy restrictions. While other companies are pivoting towards enhancing user privacy, Meta appears to be doubling down on preserving its data harvesting empire.
Although Facebook assures users that the Link History it creates will be deleted within 90 days if the setting is turned off, questions about the actual extent of privacy improvement. This move, in some ways, offers users visibility and control over a facet of Facebook’s tracking apparatus for the first time. Yet, it simultaneously raises questions about the true nature of the company’s data collection practices.
One notable concern is that Link History focuses solely on recording that a user clicked on a link, omitting any mention of the invasive ways Facebook monitors user activity once they visit a webpage. Critics argue that these settings may create an illusion of privacy, giving users a false sense of control over their data.
Moreover, the Link History setting appears to be limited in its scope. It explicitly states its impact on Facebook’s mobile app, leaving users uncertain about the data harvesting status quo on other Meta-owned platforms such as Instagram, WhatsApp, and more. Unlike some of Facebook’s other privacy settings, Link History fails to clarify its applicability to Meta’s other apps.
The confusion deepens as the Link History feature is exclusive to the Facebook app on Android and iOS. However, there is a notable absence of this feature for users who use Facebook via a computer or mobile browser.
Currently, the feature is not available for users worldwide. “This feature is being introduced globally over time and may not be available in your location. Link history is available on the Facebook app for Android and iPhone.”
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