Infinite scroll has been around for a while, and it looks like Google has finally caught up to the trend of the smartphone era and is rolling out ‘continuous scrolling’ for mobile users.
Currently, people globally have to click on the next search result page link at the end of every page that has limited results. But Google seems to be getting rid of the desktop era design for mobile searches, which will make it a more seamless experience — for people searching in English in the USA at least.
Google mobile search will automatically load more results as soon as a person reaches the bottom of a results page. However, unlike infinite scroll, the search result pages included in the new scroll feature are limited. People will still need to click the ‘See more’ link to access another set of results.
While a majority of people find relevant links in the top few search results, this will be helpful for those who’d like to dig in more, minus the hassle of tapping on a link at the end of the page to show the next set of results on a new page.
According to Google, anyone looking for additional information usually goes up to the fourth page of search results.
As mentioned above, the feature has started to roll out for most English mobile searches in the USA and should be available for a broader range of searches in the next few weeks.
“We’re making browsing search results more seamless and intuitive with the introduction of continuous scrolling on mobile devices. Now, when you reach the bottom of a search results page on your phone, the next set of results will automatically load with relevant information,” Google announced on Thursday.