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Google Play Store Tags: What are they, and how to use them?

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  • 3 min read

The Google Play Store is a digital application distribution service available on Android and Google-powered phones and tablets. It allows you to download all kinds of apps, including games, social media platforms, or video streaming services. However, while most people use the Google Play Store all the time, they don’t know some of its great features.

These features include the demo mode, where you can try games before you install them; the Wishlist, where you can save apps you want to buy and come back to them later; and Google Play Store tags, introduced in August 2019, help categorize different apps.

What are the Google Play Store Tags?

A Google Play Store Tag is a predefined word that describes and categorizes the content/functionality of an app for its users. These tags are most commonly found on game apps, as they allow to easily describe what kind of game it is without the user having to click on it. However, they’re also widely used in other applications, as they can give the user more information about the services it offers and make it stand out from its competitors.

There is a difference between tags and categories in the Google Play Store. Categories are broad definitions of your app or game, such as a casino app, a social networking app, or a lifestyle app. Tags are then more specific descriptors of apps that help further define apps within a category. For example, many apps may come under the casino game category, so you can use a tag like Live Dealer to signal potential players the kinds of games you have on offer.

Reasons to use Google Play Store Tags

But why would you want to use Play Store tags? Does it really make things easier for the consumer? Using these tags gives potential customers more information about your app and can help target a specific audience.

For example, in the Play Store, there could be two games of a similar name – “Puzzle of Hades” and “Hades’ Puzzles”, that are entirely different genres, one being a horror game and one being a puzzle game. Using Google Play Store tags, you can highlight your game’s genre before they start to play it, meaning you get a more targeted audience that will play your game for longer.

You can get very specific with your Google tags, so if you can find an under-utilised niche, it could give your app more notoriety which may lead to increased sales.


These tags are just one of the many exciting features of the Google Play Store. One of the best features for families that share one account is the “Require Authentication” feature, which means that every potential purchase on the app store needs to be approved before it will be processed – so there is no need to worry about surprise £500 bills! You can even install apps on your phone directly from your computer if you’re logged into the web version of the Play Store with the same account.

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