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How many people can you follow on Instagram?

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Instagram is one of the world’s most popular social media platforms where one can post photos, videos, reels, and stories. You can become a famous influencer or grow your business by increasing traction on your page. However, Instagram has put up a limit on the number of people you can send a follow request to in one day.

In this article, we discuss how many follow requests you can send to people in one day and why there is a limit on this activity.

Also read: How many people can you unfollow on Instagram?

What is the limit?

Instagram allows you to follow only 7,500 people in total.

Exceeding the 7500 count will throw an error message. If any user has more than 7500 people they are following, then they did so before this guideline was set in place.

There is no limit on the number of followers one can have. For example, Cristiano Ronaldo has 503 million followers.

Daily limits

Instagram keeps a daily limit cut-off of approximately 150-250 accounts per day. For hourly counts, you can keep it to 20 accounts every hour without drawing any suspicion.

Why are followers limited?

People on Instagram have been limited to following and unfollowing only a few follow requests per day. This is due to a rise in bots as well as spam accounts which can be deployed to increase the number of followers and grab attention. To curb this malicious activity, Instagram has put forward such restrictions.

Bots and spam accounts increase the number of followers to garner more followers. After which, they unfollow all the bot accounts to create a persona of having a large number of followers.

There is another reason why Instagram does this, some people choose to send follow-requests in large numbers and then unfollow the accounts. This creates an unequal and unfair trade. One usually does not notice this as Instagram does not send notifications when someone removes you from their followers’ list or stops following you.

Also read: Is there a character limit to direct messages on Instagram?

Sania Usmani

Sania Usmani

Always curious, calm, and a little crazy, you can find me daydreaming or studying. An avid reader, traveler, and graduate of Aviation Science, I love gaining new experiences in life and star gazing. You can contact her here: