There is much confusion about choosing the ‘perfect’ Instagram username, which will suit your personality. But equally confusing is deciding the type of account that you need out of Instagram’s three offerings — Business, Creator and Personal account. Here we’re going to talk about the three kinds of Instagram accounts, what they offer to the user and how they’re different.
There are two types of personal accounts — Public and Private. Generally, when you sign up, your profile will be a public one by default. However, if you don’t want your tale-bearer cousins to know what are you up to, you should try out the private account.
With a private personal account, you’re in control of several things, including whether to accept a follow request or not. If you do not know the person/user well, you can delete the follow request or keep it unanswered. Those who don’t follow you won’t be able to see your posts or stories. If they want to share it with someone, that person should also be your follower to be able to view that post or story. Though your followers can still screenshot your content and share it with others, private Instagram account do enjoy the basic level of privacy. As a Personal Account user, you won’t be able to see how well did your post perform, what was the reach, what were the impressions on the post and other details related to your followers. Instagram allows you to view the general information such as comments and the information related to likes on the post. You can see the list of people who viewed your story, and you can also use the Direct Message feature. This account provides almost every feature that is required by a general user.
Also read: How to verify your Instagram account
This account is especially tailored for businesses. There is no restriction on who can follow you. You can collaborate with other creators/businesses and promote your products on their feed as well. People can share your stories and posts even with the people who don’t follow you, and you can also end up getting featured on the ‘Explore Tab‘ of Instagram.
The sole purpose of this type of account is to reach more and more people and advertise your business to a great extent. You can also check the performance of your posts and stories. Instagram’s Insights tab provides detailed information about the post reach, impressions and interaction of the people with your posts. You can also analyse the information related to your followers like the top five places where your followers reside, peak interaction hours and much more. It is a great tool to promote business, and every business must try using this!
Do you know the difference between sugar and zero-calorie sugar substitutes? The other tastes the same but has some additional benefits. Same is the case with the Creator account. It is almost similar to a Business account but has some additional features that can be quite beneficial for creators or influencers. Following are the additional features that Creator accounts get:
- The contact information and category labels are not compulsory and can be turned on or off.
- You can also view the count of your new followers and also the people who unfollowed on any day.
- You have two tabs: Primary Inbox and General Inbox. You will get notifications only for the Primary Inbox messages.
These features make Instagram more effective for creators.
Have you decided which type of account is perfect for you? If you have any queries, let us know in the comments section!