Leading companies such as JioHotstar, Louis Vuitton, Warner Bros., Domino’s, and Tata Solar are waging a legal battle against a surge in rogue websites impersonating their brands. These fraudulent sites deceive consumers, compromise data security, and tarnish corporate reputations.
The companies have approached the Intellectual Property Rights (IPR) division of the Delhi High Court to combat fraudulent websites exploiting their trademarks and misleading customers, reports Livemint.
To tackle these threats, the Delhi High Court has issued John Doe orders — injunctions against unidentified infringers — to block access to fraudulent websites. These orders provide temporary relief but require continuous enforcement by the aggrieved parties.
For instance, in the case of JioHotstar, the court blocked multiple rogue websites illegally streaming Star India’s content. Similarly, in the case of Domino’s, a fraudulent entity, Dominick Pizza, was barred from using a misleading domain name.
Haute25.com was penalised Rs. 5 lakh for unauthorised use of images of Louis Vuitton. The court also shut down NivaBupaLeaks.com, a website that leaked confidential customer data.
“We take a multi-pronged approach, leveraging advanced monitoring tools, working closely with law enforcement and cybersecurity agencies, and securing court-backed dynamic injunctions to take down infringing platforms in real time,” said a JioHotstar spokesperson.
These websites deploy sophisticated deception techniques, such as malware, phishing, and brand impersonation, to target unsuspecting consumers. They usually use clickbait links and fake login portals to trick users into revealing sensitive information.
Experts believe India’s Digital Personal Data Protection Act will enhance enforcement efforts against rogue websites. However, with over 130 cases still pending in the Delhi HC, experts caution companies to remain vigilant.
Cyber security professionals have advised businesses to continuously track lookalike domains to detect infringers, buy out similar domains to prevent misuse, and work with digital risk consultants.
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