LinkedIn has launched new features for content creators on the platform, making sharing visual content easier. These new features include clickable links, easy-to-use templates for posters and other content as well as the ability to share swipeable content with carousels.
The launch of these new features comes as the platform tries to make itself more alluring to content creators who’d usually flock to other platforms with more freedom to create posts. LinkedIn has constantly been adding features to make the platform more feasible for professional content creators while maintaining its uniqueness at the same time.
Users will now be able to add clickable links to their posts alongwith custom link text to redirect their audience to any web resource. An “Add a link” icon in the top right of the post-creation screen will enable the functionality. There’s no word on the release date yet, but LinkedIn says the feature will be rolling out “in the coming weeks”.
As for text-based posts, the company is launching a template feature that’ll allow users to quickly make eye-catching text posts without spending hours on a graphics designing program. The templates are designed to make the text pop up and feature multiple customisable backgrounds and fonts. These templates can include clickable links as well. Once again, LinkedIn claims that the feature will be rolling out in a few weeks.
Lastly, the update is rounded up by the ‘Carousels’ feature — a new content format for the platform allowing users to mix images and videos together in a swipeable format. While the company claims that you should start seeing carousels in your feed starting August 12, it’ll be experimenting with the feature over the coming months to see what works best with a full release planned for this fall.