Disney is raising the price of its Disney+ subscription from $7.99/month to $10.99/month starting December 8 in the US. There’s also going to be a new ad-supported plan that’ll come in at $7.99/month.
Prices for Hulu subscriptions are also going up, with the ad-free plan going to $14.99 from $12.99/month and the ad-supported version going to $7.99/month from $6.99/month. These new prices will be effective starting October 10.
The hiked prices are going to affect bundled plans as well. An ad-free Disney+ subscription with an ad-supported plan for Hulu and ESPN+ will jump to $14.99/month from $13.99/month. The company is also introducing a bundle that includes Disney+ and Hulu with ads for $9.99/month. The Disney+, Hulu and ad-supported ESPN+ bundle will cost $19.99/month.
Lastly, Hulu live TV bundle prices have also been revised. Hulu’s live TV bundle with ad-supported Disney+, Hulu and ESPN+ plans will cost $69.99/month, while the live TV bundle with ad-free Disney+ and ad-supported Hulu and ESPN+ will cost $74.88. Live TV plans without ads on Disney+ or Hulu and ad-supported ESPN+ will cost $82.99/month.
In a time when streaming giants like Netflix are losing subscribers (Netflix announced a decrease in subscribers for the first time in a decade), Disney reported 8 million new subscribers to Disney+. That said, rising production and program costs for Disney+ and high sports programming costs at ESPN have contributed to the company’s losses.
The Verge reports that during an earnings call, the company lowered its subscriber forecast for 2024, expecting anywhere from 215 million to 245 million subscribers instead of its previous 230 to 260 million. However, CFO Christine McCarthy stated that the company does expect to achieve profitability in fiscal 2024.