Twitch is lowering subscription prices by localising them according to the country’s cost of living, starting with Mexico and Turkey on May 20, 2021.
The local subscription pricing aims to increase the number of subscribers for streamers by lowering the price relatively. US streamers and subscribers won’t be affected by this change, intended for other markets worldwide.
Twitch says that most countries in Asia, Latin America, Africa and Europe will start seeing lowered subscription prices as they’re localised worldwide starting Q3 2021. The new Tier 1 prices in Turkey and Mexico are 9.9o TRY and 48 pesos, respectively.
The local subscription price will be coming to India, Australia, New Zealand, Nepal, UK, Germany and dozens of other countries worldwide. You can check out the entire list of countries affected by this change here.
According to the streaming platform, these changes are being made to make it easy for viewers to subscribe and support their favourite creators on the platform while also allowing creators to get more global subscribers on board.
While this might cut the creator’s income in the short run as the subscription prices dive, Twitch says that this will help the creators in the long run as more affordable costs will allow more people to support them and a longer time.
Moreover, to make it easier for the top creators on the platform, Twitch is launching a 12-month program that guarantees a consistent revenue to eligible creators, which will help them adapt to the new pricing model with minimal short-term impact.
“There are two main reasons driving local price changes. First is that viewers have let us know they want to be able to support creators and help grow their favourite communities, no matter where they live. And second is that creators will benefit from the price reduction in the long-term as subscriptions become more affordable for viewers around the world,” Twitch announced.
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Eligible Twitch creators get 12-month revenue incentive
As part of the 12-month program to support eligible creators, Twitch “will cover 100% of baseline channel and Prime sub revenue for three calendar months, including the month of the price change”. Post that period; the company will decrease incentive payments by 25% every quarter.
The baseline depends on the average amount of money the creator has made from paid and prime subscribers over the last three months and the number of hours live streamed. The baseline numbers will be available in the creator dashboard.
If the creator streams at least 85% of their average hours in a month, they’ll be eligible to receive the revenue incentive.
Once the local subscription pricing is rolled out for a country, the creators will view their baseline amounts, actual subscription revenue and upcoming streaming requirements.
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