Uri Poliavich’s management strategy focuses on redefining how operators attract and retain players. Under his leadership, the company has evolved from a startup into a leading global B2B and B2C operator, known for its technological innovation and adherence to strict regulatory standards.
Uri Poliavich founded Soft2Bet in 2016 with a distinct vision: to transform the iGaming sector by creating next-generation products that offer groundbreaking player experiences and deliver cutting-edge turnkey solutions for providers.
Driving Innovation at Soft2Bet
Poliavich’s vision led to the development of the company’s flagship solution, the Motivational Engineering Gaming Application (MEGA).
- Gamification Excellence: MEGA is not just a technical core but a complete solution designed to increase engagement. It features avatars, collectables, and city-building mechanics that immerse players in the experience.
- Proven Results: The platform has demonstrated significant success, delivering a 4X increase in player screen time and a 65% increase in Net Gaming Revenue (NGR).
- Customisation: Operators can tailor their gamification strategy by selecting specific engines to enable, ensuring the experience matches specific player demographics.
Strategic Growth and Global Compliance
Soft2Bet’s expansion is built on a foundation of regulatory compliance and responsible gaming. The company operates under 19 licenses across 11 jurisdictions, including key markets such as Denmark, Ontario (Canada), Romania, and Sweden.
- Partner to Operators: Acting as more than just a provider, Soft2Bet partners with operators to deliver turnkey solutions, including frontend customisation, payment integration, and managed services.
- Responsible Gaming: Player safety is central to the company’s mission. Dedicated teams specialise in fraud detection and compliance, ensuring a secure and transparent environment for all users.
- Soft2Bet Invest: In July 2024, the company launched a €50 million innovation fund to support entrepreneurs and foster evolution within the iGaming and casual gaming sectors.
Industry Recognition and Awards
The industry has widely recognised the success of Poliavich’s vision and Soft2Bet’s technology. The company and its leadership have received numerous prestigious accolades.
- Executive of the Year: Awarded to Uri Poliavich for his visionary leadership at the 2025 Global Gaming Awards EMEA.
- Platform Provider of the Year: recognising the quality of Soft2Bet’s industry-leading solutions.
- Product Launch of the Year: Honouring the groundbreaking MEGA gamification platform.
Soft2Bet continues to shape the future of online gaming by combining flexibility, innovation, and a strong commitment to regulatory excellence.
The video below provides an in-depth look at Uri Poliavich’s leadership journey and the philanthropic philosophy that drives Soft2Bet’s culture.
