Originated from Latin, the word Impressum typically means credits or statement of ownership. Facebook Impressum is a relatively new feature added by the social network, where a business can provide its statement of ownership — about us — on their official Facebook page. This includes brief summary about the entity alongwith contact information and copyright details.
The built-in support tool of Facebook lets you create constructive Impressum. It is very crucial to learn about the national and local laws of your country. Some countries like Austria, Germany and Switzerland have specific laws that should be followed by the businesses while filling in Facebook Impressum.
Creating a Facebook Impressum is not mandatory but it does authenticate your business and help followers know detailed information about the brand identity. Hence, it is advisable for page owners to create Facebook Impressum with authentic content.
How to write the Impressum for your Facebook page?
The Impressum should ideally have the following information included.
- Name of your business.
- Registered address of your business.
- Contact information, including phone number, fax number and email.
- Name of the owner or the manager appointed to manage the page.
- Registration and license number of your business.
- Link to your businesses’ official website.
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Do page owners need to fill impressum on Facebook?
While is it not mandatory for a Facebook page owner to provide Impressum, it gives authenticity to the businesses’ page. Facebook asks you for such information in order to legally cover themselves, in case you are based in the jurisdiction where Impressum is mandatory, like Germany. A page owner can fully or partially provide all the details mentioned above — there are no guidelines from Facebook pertaining to Impressum.
Examples of Facebook Impressum
The official page of Bosch has a detailed Facebook Impressum.
Similarly, Bundesliga official is a perfect example of Impressum.
On the other hand, Apple TV has limited information in their Facebook Impressum.
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How to add an Impressum to your Facebook page?
To set up an Impressum on your Facebook page, follow the steps below.
Step 1: Open your page on Facebook and click on Edit Page Info on the right side of the taskbar.
Step 2: Scroll down to find the Impressum section. Click on it and add the details.
Step 3: Click on the Save Changes button.
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