And once you’re not using Whatsapp’s service actively for messaging or calls, they will automatically delete your account after 120 days of inactivity, as per their ‘inactive account deletion’ policy.
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To summarise, Facebook will be using the data collected from Whatsapp Business to market their own products and services and serve targeted ads to users.
Facebook announced their own hosting service in October 2020, which allowed Whatsapp Business owners to host their Whatsapp Business API on their servers.
“When Facebook acts as a hosting provider to a business, it will use the messages it processes on behalf of and at the instruction of the business. This is an industry-standard practice among many companies that offer hosting solution,” Facebook announced in October 2020.
According to Facebook’s policy, the chats with these businesses won’t be end-to-end encrypted and can be accessed by the third-party hosting service, including Facebook companies.
“If a business chooses to use a third-party vendor to operate the WhatsApp Business API on their behalf, we do not consider that to be end-to-end encrypted since the business you are messaging has chosen to give a third-party vendor access to those messages. This will also be the case if that third-party vendor is Facebook.”