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YouTube launches a native DIY Video Builder suitable for advertisers

In these unprecedented times, as companies are trying to find a way around work-from-home and struggling with lack of in-person workforce, Youtube has launched a native Video Builder, which will help users create six and 15-second videos.

The Video Builder tool is available on Youtube for all creators — currently in beta — that can be used to animate images, text and logos accompanied by free-to-use music from Youtube’s library and create short six or 15-second videos. Youtube’s new video tool also offers several layouts that can be loaded with custom colours and fonts.

While the Youtube Video Builder is primarily aimed at advertisers, it can be used by any creator to send short and quick updates and keep their audience entertained and informed.

The company is working on bringing more updates to the native video building tool as businesses struggle in the times of the epidemic (COVID-19) with reduced ability to do in-person shoots and a majority of the countries.

“Given the current environment, many businesses are shifting how they’re communicating and interacting with their customers and are turning to videos to make and maintain connections. For businesses who don’t have resources to create videos from scratch, Video Builder can help,” Ali Miller, Director, Product Management, YouTube Ads, announced.

Those interested in trying out Youtube’s Video Builder tool can sign up for beta access here and can also check out the video and text tutorials to get started with the tool. Once the beta access is granted, the applicants will receive an email.

“Because businesses of all sizes are strapped for time and resources and in-person video shoots are no longer practical in many countries, we are accelerating the next stage of Video Builder availability. With this tool, any business who needs a video can create one that helps connect with their customers and keep them informed—whether through an advertising campaign, website or email.”

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