In e-commerce, product images play an important role in influencing consumer decisions. With such a vast marketplace, ensuring your products stand out amidst the competition is crucial. One of the most effective ways to achieve this is through high-quality product images. However, to ensure your images meet Amazon’s standards and effectively showcase your offerings, understanding their product image requirements is essential.
This article discusses, what are Amazon’s product image requirements for products’s main image and other images.
Also read: What is the most expensive thing on Amazon?
Amazon’s product image requirements
If you’re aiming for success on Amazon, it’s crucial to follow their rules, especially regarding product images. The worst scenario would be having your listing suppressed because you didn’t meet the image requirements.
- Images should accurately show the product that’s being sold.
- Make sure the images match the product title.
- The product should take up at least 85% of the image.
- For the best zoom experience on detail pages, your image files should be at least 1600px on the longest side. Zooming has been proven to boost sales. If you can’t meet this, the smallest your file can be for Zoom is 1000px, and for the site, it’s 500px.
- Images shouldn’t exceed 10,000px on the longest side.
- Accepted file formats for images include JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png), or GIF (.gif). JPEG is preferred. Animated .gifs are not supported by our servers.
- Avoid blurry, pixelated, or jagged images.
- Images must not contain nudity or suggestiveness. Kids’ and baby leotards, underwear, and swimwear shouldn’t be shown on human models.
- Don’t include any Amazon logos, trademarks, or anything similar that might confuse customers.
- Steer clear of using badges used on Amazon, like Amazon’s Choice or Best Seller, or anything similar that could be confusing. Refer to trademark usage guidelines for more information.
Amazon’s main product image requirements
The main product image is the first picture shoppers will come across when they’re browsing through products on Amazon. It’s super important that this image grabs their attention and makes them want to learn more about your product. And to make sure it does that, it needs to meet the requirements outlined below.
- The main images need to have a completely white background, like the ones you see on Amazon’s search and product pages. This means using the RGB color values of 255, 255, 255.
- The main images need to be professional photos of the actual product itself. No graphics, illustrations, or fake representations are allowed. Also, avoid showing any extra accessories or props that might confuse customers.
- There shouldn’t be any text, logos, borders, or other distractions in the main image. It’s all about showcasing the product itself without any extra clutter.
- Each main image should only show one view of the product. You shouldn’t have multiple angles or different versions of the same item in one picture.
- The entire product needs to be visible in the main image. Nothing should be cut off or hidden, except for jewellery, where it’s okay if it touches the edge a bit.
- Products should be shown without any packaging. That means no boxes, bags, or cases in the picture unless they’re an important part of the product itself.
- Main images shouldn’t have any human models sitting, kneeling, leaning, or lying down. But it’s okay to show different physical abilities using things like wheelchairs or prosthetics.
- If you’re selling clothing or accessories in packs, the main image should be a flat photo of the items laid out, not being worn by a model.
- For clothing accessories, don’t use any part of a mannequin in the main image, no matter what it looks like.
- For men’s and women’s clothing, the main image should show the product being worn by a model.
- For kids’ and baby clothing, the main image should be a flat photo of the item, not being worn by a model.
- And for shoes, the main image should show just one shoe, angled to the left at about 45 degrees.
Tips and tricks for Amazon product images
Focus on your main image
When it comes to your main product image, ensure it meets strict standards. This image is the first thing customers see in Amazon’s search results, so it’s crucial to make it count.
- Make sure your product fills at least 85% of the image.
- Opt for a bright, clear, and bold image that grabs attention.
- Check out your competitors’ main images and enhance any weaknesses you spot.
- Consider hiring a professional photographer for your main image and additional shots from different angles.
Use all available image space
Maximise the image space Amazon offers by uploading a full set of seven images, each with some variety. Offer potential buyers as much information as possible directly within the images.
- Show your product from various angles.
- Consider using models to help customers envision themselves using or wearing the product.
- Display your product in relevant settings, such as indoor or outdoor scenes.
- Mix up the backgrounds in your additional images to add visual interest.
- Add infographics and overlay dimensions if applicable.
Create unique lifestyle images
Give potential customers a glimpse into how they can use your product and why it’s relevant to them. Include your target audience in your images to resonate with them effectively.
- Capture lifestyle images by yourself, with friends, or with family using the product.
- Even action shots or lifestyle images taken with a phone can be effective.
- Ensure your lifestyle images depict the product’s intended use and appeal to your target audience.
Add text to your images
Enhance your photos by highlighting relevant product information. Consistent fonts and colours can create a cohesive brand look and feel on Amazon.
- Highlight key features and benefits of the product.
- Include sizing, dimensions, or other important specifications.
- List materials used in the product.
- Display ingredients for food products or nutritional supplements.
- Create comparison charts to differentiate your product from competitors.
Inform through instructional photos
If your product requires assembly or installation, guide customers through the process with instructional photos, increasing confidence in their purchase decision.
Include before and after photos
Demonstrate the effectiveness of your product by including before-and-after comparison images, showing how it can solve specific customer problems.
- Provide visual proof of your product’s benefits.
- Show customers how your product can make a difference in their lives.
