Apple Store app in India is live, offering customers a streamlined way to shop for products and services. The Store app introduces various features to enhance the customer shopping experience.
People can browse and purchase Apple’s range of products while receiving tailored recommendations based on their preferences. Additionally, the app allows for customisation options — such as upgrading Mac devices with more powerful processors, additional storage, or extra memory — a feature eagerly anticipated by Indian customers.
Delivery and pickup options are integrated into the app, making shopping more convenient. Customers can also access post-purchase support, including online setup sessions with Apple specialists, ensuring seamless onboarding with their new devices.

The app’s user interface is designed to cater to diverse customer needs. Dedicated tabs focus on products, personalised recommendations, and post-purchase assistance. Customers can sign up for free training sessions at physical Apple stores and explore financing and trade-in options.
As noted by TechCrunch, Apple’s focus on India has been evident in recent years. The company launched its online store in India in 2020 and opened its first two physical stores in Mumbai and Delhi in 2023. Plans for additional stores in key locations, including Bengaluru and Pune and further outlets in Delhi and Mumbai, are underway.
“At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, head of Apple’s head of retail online.
India’s significance for Apple extends beyond retail. The country is the second-largest smartphone market globally, becoming a key hub for Apple’s manufacturing expansion. Apple began assembling iPhones in India in 2017 through partnerships with companies such as Foxconn and Wistron. Recently, the company collaborated with the Indian conglomerate Tata to further bolster local production capabilities.
In the News: UEFI Secure Boot vulnerability allows malicious bootkit installation