One of the largest cryptocurrency exchanges worldwide, Crypto.com, has been named as one of the official sponsors of FIFA World Cup Qatar 2022.
The deal, announced on Wednesday, makes Crypto.com the exclusive trading platform sponsor of the World Cup.
The Singapore-based crypto exchange currently boasts over 10 million customers and 4000 employees worldwide. They will be looking to leverage the exposure of this mega event not only to propagate its brand but also cryptocurrency as a whole.
People who’re already using Crypto.com and anyone who signs up now will be offered the opportunity to attend matches during the Qatar 2022 World Cup and win exclusive merchandise.
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale,” said Kay Madati, FIFA’s Chief Commercial Officer.
The sponsorship deal between Crypto.com and FIFA isn’t the first time they’ve dipped their toes in the sports industry. They secure the naming rights for the stadium of the Los Angeles Lakers, which is now called Crypto.com Arena (previously Staples Center).
The company is also the official cryptocurrency exchange and trading platform for women’s and men’s professional football leagues in Australia. In addition to this, they also have partnerships in other sports, including ice hockey, motorsport and MMA.
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally,” said Kris Marszalek, co-founder and CEO, Crypto.com.
Crypto.com didn’t have a great start to the year as they were breached and lost $35million in Ethereum with 483 people’s account impacted during the breach. If nothing else, their relationship with unarguably the biggest sporting event of the most followed and celebrated sport should help them overcome the negative press from earlier this year.
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