LinkedIn has become more than just a platform for job seekers; it’s now a vital tool for professionals to network, share insights, and establish thought leadership in their industries. Posting on LinkedIn isn’t just about sharing updates—it’s about engaging your network, building credibility, and showcasing your expertise.

This guide will walk you through creating engaging LinkedIn posts that will resonate with your network. You can watch the video below or continue reading the article.

Also read: How to create a LinkedIn account?

How to post on Linkedin?

To post on LinkedIn follow the steps below:

Step 1: Open your LinkedIn account and click on the Start a post bar.

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Step 2: Write your post. Your content should be informative, engaging, and visually appealing. Here are some tips for creating compelling LinkedIn posts:

Keep it concise: LinkedIn posts have a character limit of 3,000, but shorter posts (around 150-200 characters) tend to perform better.
Break into shorter sentences: Breaking your content into shorter, easy-to-read sentences makes it more digestible for your audience.
Use proper spacing: Ensure there is adequate spacing between paragraphs to improve readability.
Use visuals: Incorporate images, infographics, or videos to make your post more engaging. Posts with visuals get more engagement.
Write a strong headline: Your headline should grab attention and entice users to read more. Use keywords relevant to your content.
Add value: Provide actionable insights, share experiences, or offer solutions to common problems in your industry.
Include a Call-to-Action: Encourage interaction from your audience by posing questions, inviting comments, or suggesting shares. This prompts meaningful engagement and fosters a vibrant discussion around your post.

You can also use the Rewrite with AI feature by clicking on it. It will rewrite your post for you.

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Step 3: If you want to add images, documents or polls then click on the Plus icon to expand more options.

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Step 4: There are different options available, you can add media, events, and occasions, you can also add polls, any document and find experts. Just hover over the icon to see what it does and use it as per your need.

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Step 5: After editing your post click on the Post button to post it on LinkedIn.

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Best practices for LinkedIn posts

Be consistent: Regular posting keeps you visible in your network’s feed. Aim for at least one post per week.
Show authenticity: Authentic, personal stories can be very engaging. Don’t be afraid to share your journey and experiences.
Stay professional: While personal stories can be engaging, always maintain a professional tone appropriate for LinkedIn.

Posting on LinkedIn is a powerful way to connect with your professional network, share your expertise, and build your brand. By following these steps and tips, you can create engaging and impactful posts that resonate with your audience and enhance your presence on the platform.

Also read: How to ask for referral on LinkedIn?