Instagram will now allow people to co-author feed posts and reels, sharing the name on the header as well as the engagement generated, including likes, views and comments.
Co-authored posts or reels will appear on the profile grids of both the people and they’ll be shared with both sets of followers.
Collabs can be accessed using the tagging screen. One person can send the invite and the second account will have to accept to appear in the co-authored post or reel.
The company started testing the feature in July 2021 with a small percentage of the global community and is now expanding it to all creators.
Instagram is set to announce more feature this week. According to The Verge, these will include new music-focused effects for Reels, a feature to add nonprofit fundraiser to posts, and create phone and video posts on PC.
Earlier this month, Instagram started testing a new feature to directly notify people about service outages or technical issues using the in-app Activity Feed section.
Last month, the social networking giant also paused the development of Instagram Kids following widespread criticism from parents, experts and activists globally.