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Instagram rolls out NFT support, Facebook to follow soon

Meta CEO Mark Zuckerberg has confirmed that NFTs will be coming to Instagram with test integrations to begin this week. The photo-sharing platform will initially support Ethereum-based NFTs. Integrations with Polygon, Solana and Flow will be added later. 

Zuckerberg didn’t say which blockchains would be supported at launch; however, CoinDesk previously reported that Meta is going with Ethereum, Polygon, Solana and Flow.

In terms of wallets, Meta will be supporting MetaMask, Rainbow and Trust Wallet, according to a Twitter thread posted by a Meta representative, which has since been deleted. 

The company is also working on 3D NFTs using its in-house SparkAR software to allow users to share NFTs on their stories using different 3D or AR filters. He also added that Facebook support is on the way, with the feature potentially making it into other apps under the Meta brand. 

Instagram head Adam Mosseri also took to Twitter to announce NFT’s arrival on Instagram. Mosseri added that Instagram would start testing digital collectables with a small group of US creators and collectors, allowing them to share any NFTs they’ve created or bought in their feed, stories or direct messages. 

Instagram will not charge users for sharing their NFTs on the platform, something Twitter tried to initially for hexagonal NFT profile pictures back in January. 

Mosseri also addressed the difference between the decentralised nature of Web3 and Instagram being a centralised platform stating it as a reason to start small, letting them “learn from the community”. 

Although there’s no hint whether or not Instagram will let users buy and sell NFTs on the platform, Mosseri’s Twitter post mentioned NFTs as an added way of making revenue for creatives, hinting that this might happen further down the road. 

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