If you are in the field of cybersecurity and identity theft protection, you may have heard about Lifelock. Many people are still at sea about the service’s trustworthiness.
Identity theft is one of the most serious crimes that many of us don’t even know about. According to the National Council on Identity Theft Protection, the Federal Trade Commission received north of 5 million fraud and identity theft reports in the last year with a total estimated loss of about $10.2 billion.
This is the reason why many knowledgeable people go for services like Lifelock to protect their personal and financial well-being. But is Lifelock a scam or a legitimate company? In this article, we’ll deal with this question and by the end of it, you will be able to figure it out yourself.
Here’s what we will cover:
What is Lifelock?
Lifelock is an identity protection service that keeps your identity secure by constantly monitoring and reporting any fraudulent activity. The service is owned by Norton, a reputable and trusted brand in the area of cybersecurity.
But you may ask, how Lifelock can do this? Lifelock scans various databases for your personal information such as your Social Security number, credit card number, and bank accounts. In case of a breach or any suspicious activity, Lifelock notifies the users and they can then review the threat.
The service is backed by certified identity restoration professionals who will help you in case your identity is hacked or someone is trying to impersonate you. This may involve contacting the relevant authorities and initiating the account closing process.
Moreover, Lifelock also offers up to $3 million in coverage per adult out of which one million is reserved for lawyers and experts, one million is for stolen fund reimbursement, and one million is for personal expense compensation. It should be noted that the coverage will depend on the specific plan that you will choose.
At present, Lifelock offers three plans: Standard, Ultimate Plus (individual), and Ultimate Plus for two individuals. The Standard plan will cost you about $7.50 per month while the other two will cost you around $19.99 and $32.99 respectively.
The Standard plan consists of features such as identity and social security number alerts and credit monitoring one-bureau. The Ultimate plans have additional features such as Identity Lock, Phone Takeover Monitoring, Alerts on crimes with your name, Buy Now Pay Later alerts, Credit Reports and Scores, Home Title Monitoring, 401(k) and investment account monitoring, and social media monitoring.
Also read: Is USPSjz.com a scam?
Is Lifelock a scam?
No, Lifelock is not a scam.
It is a legitimate service which is owned by one of the most trusted brands, Norton. However, don’t believe us just yet. In this section, we will try to provide evidence that Lifelock is indeed a cybersecurity solution that you might try.
Trustpilot reviews
Trustpilot is one of the best consumer review websites out there. When we searched Lifelock on Trustpilot, we found that the service has a 4.4 rating out of five which is not bad.
Then we headed to actual reviews. Here’s one 5-star review about Lifelock:
“LifeLock has always kept my safety and security their number one priority. I recently received an alert and it was taken care of immediately with swiftness and a wonderful outcome.”
As we want to provide you with balanced information, we checked the 1-star reviews as well. Here, we found that the users were complaining about the company emails and false alerts that they had been receiving. For instance, check out this 1-star review:
“They are sending out false alerts. Customer service said that the alert sent to me was not based on someone actually applying for a loan using my credit. Rather a notification that it’s a possibility. I get one of these every year and have found them to be a ploy to get me to upgrade or buy add on services. This last one was so alarming that I thought it was a genuine issue. After following up on the website, I only found links to pages that were unavailable. I called them to ask for help and that is when they said that it wasn’t a valid alert, more of a possible scenario.”
Better Business Bureau reviews
For a more comprehensive analysis, we checked the Better Business Bureau website for more reviews. Here, the Lifelock reviews were more on the negative side.
On the BBB website, Lifelock scored only 1.08 out of 5. Most reviews centred around refund issues, the inability to cancel subscriptions and faulty auto-renewal practices.
Scamadviser
Finally, we checked Lifelock on Scamadviser which is also one of the reputed domain intelligence platforms respected by millions around the globe.
Scamadviser gave a 100/100 trust score to Lifelock which ensures that the website is not designed to scam you or maliciously hack you. You can trust the service.
Also read: Is Staryxbit legit or a scam?
Controversies surrounding Lifelock
Although Lifelock is an identity protection service which is usually good for people, the company’s journey has not been a bed of roses.
- In 2015, Lifelock was fined for deceptive advertising and failure to protect users’ data.
- In 2007, the identity of Lifelock’s CEO was used to obtain a fraud loan.
- In 2023, Lifelock was again involved in a controversy when it announced that several thousands of customer data had been compromised.
In conclusion, Lifelock is not a scam but a genuine service. You can go for it if you want to protect your identity by applying for a subscription. Although the service was involved in some controversies, it is a legitimate business and not a scam.
Also read: Is Fraavy safe or a scam?
