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Microsoft makes a U-turn, turns off ads in Windows 10 Mail app

After introducing personalised advertisements in the Windows 10 default email app, Microsoft has made a U-turn and turned these ads off.

The beta version of the company’s Mail client for Windows 10 was found pushing ads right at the top of the inbox.

“Bad news: Mail for Windows 10 is getting ads for non-office 365 subscribers!,” Aggiornamenti Lumia reported late on Friday.

Microsoft’s frequently asked questions (FAQ) page, which has now been taken down, said: “Consistent with consumer email apps and services like Outlook.com, Gmail and Yahoo Mail, advertising allows us to provide, support, and improve some of our products. We’re always experimenting with new features and experiences.”

Also read: How to secure a folder on Windows with a password?

“The experiment was never intended to be tested broadly, which doesn’t quite jibe with the existence of an FAQ about a pilot programme taking place in several countries around the world, but either way the ads should be gone,” Frank Shaw, Communications Head, Microsoft was quoted as saying by The Verge.

Users of Windows Insider fast-track builds of Mail and Calendar, particularly version 11605.11029.20059.0, may have seen the ads among their emails, depending on their location.

Those in Brazil, Canada, Australia and India were chosen for this experiment, according to The Register.

Also read: Here’s how you can choose which GPU is used by a game on Windows 10

New Microsoft app evaluates facial expressions against emojis

Microsoft has launched a new app called “Emoji8” that allows users to compare their own facial expressions to emojis and get evaluated with scores.

“‘Emoji8’ uses ‘Windows Machine Learning (ML)’ to evaluate your facial expressions while you imitate a random selection of emojis. You can play on the app even when you don’t have an Internet connection,” Killian McCoy, Program Manager, Microsoft wrote in a blog post on Friday.

The app is available for those using Windows 10 October 2018 update. It is available for free download in the Microsoft Store.

“This app will give you a great end-to-end example of how you can use the Windows ML APIs to create simple yet magical experiences,” McCoy added.

“Emoji8” would also allow users to make GIFs summarising the best scoring pictures.

Also read: How to pause Windows 10 update? Here are 4 ways that might help

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