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OpenAI, the company behind the ChatGPT large language model (LLM), is exploring an initiative that could transform the search and browsing market. According to reports, the company is developing its web browser while also proposing using its advanced AI technology to enhance search functionalities for prominent companies like Conde Nast, Redfin, Eventbrite, and Priceline.
With this move, OpenAI will shift from being a tool provider to a direct competitor in the browser and search markets, where Google has long held a dominant position, reports The Information.
OpenAI has already taken steps in this direction with the introduction of SearchGPT, a dedicated search product designed to challenge conventional search engines.
This development comes at a time when Google’s dominance is under scrutiny. The U.S. Department of Justice (DOJ) has accused Google of monopolistic practices in online search, even suggesting that the tech giant should divest its Chrome browser. Although, not easy, such regulatory pressures could create an opening for OpenAI to establish itself as a credible competitor.
In addition to its browser capabilities, OpenAI has been showcasing prototypes and design concepts to potential partners. Industry heavyweights such as Conde Nast and Eventbrite are reportedly in discussions about using OpenAI technology to power their search functionalities.
OpenAI’s potential reach extends beyond software. Discussions with Samsung, a key Google ally, hint at the possibility of integrating AI-powered features into Samsung devices. This could complicate Google’s longstanding partnership with the South Korean electronics giant.
OpenAI already collaborates with Apple, whose Apple Intelligence features ChatGPT.
If OpenAI launches a browser, it could position the company as a direct challenger to Google in both search and browsing. Google’s market share, built on the widespread adoption of Chrome and its search engine, is already under pressure.
Adding OpenAI’s AI-driven features could attract users looking for more integrated, intelligent web experiences.
Despite the ambitious plans, OpenAI is far from rolling out its browsers. Sources cited by The Information suggest the company is still in the exploratory phase, indicating that a launch is not on the immediate horizon.
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