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OpenAI has revealed a prototype of SearchGPT, a feature designed to combine the capabilities of its AI models with real-time web information. The feature has been introduced to users and publishers, including The Wall Street Journal, Associated Press, and Vox Media.
Web searching traditionally requires users to sift through multiple links, often making several attempts to find relevant information. SearchGPT utilises conversational AI and aims to streamline this process. The move is viewed as the initial step by the company to venture into the search engine market.
OpenAI claims that SearchGPT will provide direct, current answers alongwith clear source links, saving time and improving user experience. As per the company, SearchGPT is designed to interact like humans, allowing users to ask follow-up questions and engage in continuous dialogue.
The tool includes a search bar where users can input their queries. Rather than displaying a traditional list of links, the system tries to arrange and understand the information it uncovers. For instance, if you search for music events, it may offer a summary and then provide brief descriptions of specific festivals, along with a link to the source of each description.
Similarly, the platform provides general advice for gardening queries before going into details, such as various plant varieties. Users can ask follow-up questions or check out related links in a side panel. The platform also mentions a visual results feature, but there are no details available about how it works.”
To ensure that publishers have control over their content, OpenAI is also introducing tools for managing how their information appears in SearchGPT. This feature is distinct from OpenAI’s generative AI training, allowing sites to be included in search results even if they opt out of contributing to AI model training.
In May 2024, it was reported that OpenAI is actively on a feature to rival Google’s search engine.
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