Google Analytics is one of the most useful tools for anyone running their own website as it gives you access to all of your site’s traffic data, including the audience demographics, interests, behaviour, among several other parameters, which can help measure your current popularity and form strategies to increase it even more in the future.
Google Analytics not only gives you stats and other information related to your website but also allows webmasters to add goals to the platform to help you have a real-time yardstick and see how well you’re performing as compared to the expectations.
Now while statistics are useful, they’re even better when shared with your core team members who can bring value by studying the stats and forecasting trends and your content strategy, among several other benefits.
In this article, we’re going to discuss how you can add a user to Google Analytics as well as remove them once there work with you is done.
Also read: How to avoid copyright strike on YouTube? A concise YT copyright guide
Adding users to Google Analytics?
To add a user to your Google Analytics account, log in to analytics.google.com and follow the steps mentioned below.
Step 1: From the sidebar to the left, select the Admin option at the bottom. On the next page, click on Account User Management under Account heading.
You can also choose to only add a user to a Property within your Google Analytics account or a View. To do that, select the Account User Management option under the respective heading.
Step 2: On the slide-up page, click on the Plus (+) button at the top-right and then select Add users from the dropdown menu.
Step 3: On the next page, you’ll need to input the email address of the user you want to add to Google Analytics, check the box below to notify them via email and then select the permissions you want to give them (discussed below). Once you’re done, click on the Add button at the top-right.
These are the four levels of permissions available on Google Analytics.
- Edit: If you give the new users permission to edit, they’ll be able to create and edit your accounts, properties, views, filters and goals, among other things, but won’t be able to add or remove any user from the Google Analytics account.
- Collaborate: The user will be able to create and edit some things like shared assets — annotations, dashboards.
- Read & Analyse: The new user will be able to view the reports and other data, but can’t edit anything. This is a read-only role.
- Manage Users: You should generally keep this permission with yourself, but if you’re adding another trusted webmaster who knows what they’re doing, assigning this permission will let them add and delete users — including you — and also change user permissions.
If you want to add multiple users, then choose the Add user groups option in Step 2. But make sure that you’ve created a free organisation account in Google Marketing Platform before you do that as users groups are tied to Google Marketing Platform organisations.
Also read: Linux web hosting vs Windows web hosting: Which one to choose?
How to remove users from Google Analytics?
If you’ve added someone by mistake or their work is complete, here is how you can delete a user from Google Analytics account.
Step 1: From the sidebar to the left, select the Admin option at the bottom. On the next page, click on Account User Management under Account heading. Step 2: On the slide-up page, click on the vertical three-dot menu icon to the extreme right of the user you want to remove. From the dropdown menu, select Remove access. 
You can choose multiple users by clicking on the boxes adjacent to their names and then select Remove option from the top-right.
Step 3: On the confirmation prompt, click on the Remove button. 
Also read: Cross-Device capabilities in Google Analytics: What it’s all about
