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Amazon launches free ad-supported streaming service in India

Amazon has launched miniTV in India, a free, ad-supported video streaming service available inside its Shopping app on Android. The feature will be expanded to iOS and web over the coming months.

MiniTV will include curated content from around the web, including web series, comedy shows, tech news and other content related to beauty, fashion and food, among other categories.

Video content from studios such as TVF and Pocket Aces will make its way to miniTV’s catalogue, which will also include content from comedians and social media influencers including Nishant Tanwar, Aakash Gupta, Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli and Swagger Sharma.

Videos Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti and Trakin Tech, among several others, will also feature in Amazon’s free video service. Users can expect more videos to be added to miniTV’s library over the coming months.

With this launch, Amazon now has two video offerings — Prime Video and miniTV. While one of them is paid, the other will allow users to view videos free of cost and also helps the Amazon Shopping app gain an advantage over its Indian counterparts, who’ve lost a significant portion of their market to the eCommerce giant since 2013.

“Amazon.in, today announced the launch of miniTV. miniTV is a free, ad-supported video streaming service available within the Amazon shopping app.. With the launch of miniTV, Amazon.in shopping app is now a single destination for customers to shop from millions of products, make payments and watch free entertainment videos,” the company announced on Saturday.

Earlier this week, Roku also announced a list of 30 Originals it’s releasing on May 20, which includes several Quibi titles.

In March, Samsung also launched ad-supported streaming service in India, called Samsung TV Plus, which offers free live channels and on-demand videos to Samsung smart TV users.

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