Facebook has launched Viewpoints, a research app that will reward people for answering surveys, completing tasks and research. The company intends to use insights from the market research to improve their products, including Facebook, Instagram, WhatsApp, Portal and Oculus.
The app will be available to Facebook users who are 18 or older in USA though the eligibility of each survey, task or other program is unique.
At the time of joining Facebook Viewpoints app, users will be required to submit their name, email address, country of residence, date of birth and gender. Facebook might also require users to provide their location “to qualify you for individual programs”. Before users participate in any market research, they’ll be informed about how their data is being used.
Facebook says that the information from the Viewpoints app won’t be sold to any third parties, and no app activity data will be shared publicly either on Facebook or other linked accounts with the user permission. Users can end their participation at any time.
How does it work?
So once a user is done making a Facebook Viewpoints account, they’ll be invited to join a program, which can be a survey or a task. Before the program begins, the user will be informed about the data that will be collected, how it will be used, and how many points will be given as a reward for completing the program.
Users will need to collect points before the app can send a payment to their PayPal account, which can take up to 10 days to be processed. Facebook is beginning the Viewpoints app with a ‘well-being survey’.
“We want to better understand how the use of social media like Facebook can impact people’s well-being, so we’re launching the Well-Being Survey. Information from this survey will help us build better products that aim to limit the negative impacts of social media and enhance the benefits,” Facebook announced.
Google also has a similar app called Opinion Rewards, which rewards users with Play Store balance that can be used to purchase apps, games, movies and books on Android devices. Learn more about it in our article here.
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Prayank heads the Editorial at Candid.Technology. When not writing, he loves taking trips on his bikes or chugging beers as Manchester United battle rivals.
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