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Google update aimed to boost video reach in Search released

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Google update aimed to boost video reach in Search released

Google Search has received an update that allows it to skim through video content — identifying keywords and phrases relevant to the search; the same way it’s done for text-based articles, images and podcasts — and surface them in the search results with key moments marked in the video, which might be relevant to a user’s search.

The update is aimed at making video content more accessible to users as it’ll now be presented in a more organised manner with markings for the portion of the video where the vital information related to the user’s search term could be found. This feature will undoubtedly increase the reach of videos in search results.

As Google explains, this is particularly true in case of long how-to videos that include several steps and even speeches or documentaries. At this time, these key moments will only appear for those searching in English.

“Search will provide links to key moments within the video, based on timestamps provided by content creators. You’ll be able to easily scan to see whether a video has what you’re looking for, and find the relevant section of the content. For people who use screen readers, this change also makes video content more accessible,” explains Prashant Baheti, Product Manager, Search.

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Creators will need to provide timestamp information in their video description to have their video surface in search results with key moments marked for better visibility. The feature currently is only available to limited creators, which, according to the company, is “to ensure coverage and good user experience”.

YouTuber’s interested in being included in the list of creators whose videos are showcased using this new search tool can fill out this form to express their interest.

“Soon you’ll be able to find these key moments from video publishers around the world, such as CBS Sports and NDTV, as they add a markup to their videos, and we look forward to more creators adopting this helpful new feature.”

In an effort to improve the credibility and accuracy of YouTube Music Charts and 24-hour record debut, last week the company has announced changes to its policy, which will now only consider organic views while ranking artists.

Also read: How to share a YouTube video from a specific time



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