Many have reported that their Google Workspace emails go to the spam folder. If you are one of those people, you have come to the right place.
This article will explain the main reasons behind this and how to prevent it.
Why are your Google Workspace emails going to spam?
Google Workspace includes many cloud-based services, including Gmail. If you are facing email deliverability issues, such as your emails going to the spam folders, here are the possible reasons for this:
No email authentication
Several email authentication methods, such as SPF, DKIM, and DMARC, verify the sender’s identity and that the message is untampered.
Think of the Sender Policy Framework (SPF) and DomainKey Identified Mail (DKIM) as business licenses or an authorised degree that further legitimises your email.
On the other hand, Domain-based Message Authentication Reporting and Conformance (DMARC) is like a guardian that tells the email servers what to do if the above two authentication methods fail.
If you don’t have these authentication methods, your emails are more likely marked as spam.
Unfavourable domain reputation
Domain reputation measures the trustworthiness of your domain and is based on various factors such as bounce rate, engagement rate, and spam complaints, among others.
Moreover, if your email has too many unsubscribe counts, it can signal the algorithm to mark your email as spam.
Malicious or spammy content
A lot depends on the context of your email. Spammy content can trigger spam protection on various email services.
If you’re using too many ‘trigger words’ such as free, guarantee, or urgent combined with a vague or misleading subject line, poor domain reputation and lack of email authentication can activate spam filters.
Less-than-perfect email design
Poor email design could lead your G Suite emails to the junk folder. For example, the absence of a plain text version for your HTML content might trigger this.
Providing a plain text version is crucial for accessibility, ensuring that individuals using features for easier email reading are accommodated.
If your emails have numerous links and images that overshadow the actual text content, there is a high chance that the email will go to spam. Many email service providers have settings that prevent images from loading, so avoid too many images in your email.
Moreover, if your links lead to malicious websites or do not match the destination URL, your email can be delivered to the spam folders.
Lack of unsubscribe link
Most emails contain an unsubscribe link. When a subscriber clicks on the unsubscribe link to stop email communication. It also improves your email legitimacy.
A lack of an unsubscribe link could also result in your Google Workspace emails going to spam.
Also read: How to stop getting spam on Google Drive?
How to fix Google Workspace emails going to spam?
Now that we have understood the possible reasons why your Google Workspace emails are going to spam let us head to the solutions:
- Set up SPF, DKIM and DMARC authentication by accessing your DNS settings and adding the TXT entries. You can also talk to your network administrator to rectify the problem.
- Use various tools and services, such as Google Postmaster Tools and MX Toolbox, to increase your domain reputation. If you find any red flags with your domain, immediately rectify them either yourself or with the help of a professional.
- Write better emails and follow the best email practices, such as focusing less on images and links, having clear subject headlines, a user-friendly tone, no trigger words, and catering to the audience’s needs. Use bullet points and clear and concise language to improve your email design further. Tools like Grammarly and Hemmingway could be useful for this.
- Insert an unsubscribe link in your email.
In conclusion, if your Google Workspace emails go to the spam folder, it might be bad for your business or work. To fix this, follow the instructions that we have given above and get your emails sent to the inbox folder easily.