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Hearst and OpenAI have partnered to integrate Hearst’s vast array of newspaper and magazine content into OpenAI’s products, particularly ChatGPT, a popular generative AI tool.
This collaboration will bring content from over 20 Hearst magazine brands and more than 40 newspapers to ChatGPT users, offering a blend of lifestyle, fashion, health, and local news.
Hearst’s diverse portfolio includes well-known publications such as Esquire, Cosmopolitan, San Francisco Chronicle, Houston Chronicle, ELLE, and Runner’s World. These publications provide content that spans various sectors, from home design and fitness to automotive and health insights.
Jeff Johnson, President of Hearst Newspapers, emphasised the importance of this approach in an era of generative AI continuing to evolve. “As generative AI matures, it’s critical that journalism created by professional journalists be at the heart of all AI products,” said Johnson.
By incorporating Hearst’s journalism into ChatGPT, OpenAI seeks to provide users with more accurate, timely, and relevant results across various topics. OpenAI already has similar arrangements with other news publications.
In August 2024, OpenAI and Condé Nast entered into a multi-year agreement allowing the AI company to access content from publications like The New Yorker, Vogue, Vanity Fair, GQ, Architectural Digest, Bon Appetit, and Wired.
Although the deal is set to generate revenue for Condé Nast, the staff was a bit apprehensive about this deal.
Similarly, in May, The Atlantic and Vox Media also secured licensing and product agreements with OpenAI, agreeing to provide much-needed data for AI training while protecting the company from copyright liability.
Vox Media offers brands like Vox, The Verge, Eater, and New York Magazine.
In the same month, another media company, News Corp, announced a five-year collaboration with OpenAI. This deal, worth more than $250 million, helped OpenAI gain access to publications like The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, Financial News, and the New York Post in the United States and several other publications in the UK and Australia.
In April, OpenAI and Financial Times announced a strategic partnership.
However, not all publications are agreeing to ride on the AI train. In May, eight newspapers owned by Alden Global Capital sued OpenAI for copyright infringement. NYT also filed a similar lawsuit in December 2023. Moreover, in February 2024, The Intercept, AlterNet, and Raw Story filed legal actions against OpenAI.
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