One of the largest social media platforms that are loved by the fashion industry, Instagram, has released two new updates that enhance the user experience while shopping via the app.
Stats reveal that north of 90 million accounts on Instagram tap to reveal tags in shopping posts on the platform each month.
The two new updates will make it easier to discover and browse through your favourite brands.
“For many people on Instagram, shopping is an entertaining way to get inspired and connect with new and interesting brands,” according to Instagram.
Shopping in Instagram Stories
Instagram started testing Shopping in Stories earlier this year in June and now the feature is being rolled out in 46 countries.
If an outfit strikes you while you’re watching a Story from your favourite brand, you will be able to tap on the apparel or accessory to learn more about it.
Stories on Instagram are viewed by more than 400 million users every day and a third of the most viewed stories are from brands and businesses.
Shopping in Explore tab
This feature adds to the Topic channels that were launched in June and allows users to browse through various different interests and delve deep into a topic you like.
Now there will be a separate Shopping channel in the Explore tab, which will be personalised for each user.
The Shopping channel will contain posts from all the brands you follow and also the brands you might like — making it easier to discover your taste.
The Shopping channel has begun rolling out and will be available to users globally over the coming weeks.