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What does ‘Promoted’ mean in LinkedIn?

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  • 2 min read

With over 700 million people and 50 million company pages, LinkedIn is one of the most popular professional social networking platforms, which is free-to-join and use for everyone, and much like any other free-to-use social media site, they also display advertisements to offset the costs and make profits too

While Linkedin’s premium membership for individuals and businesses also adds to their revenue stream, a majority of it still comes from advertisers.

Linkedin allows advertisers to run native ads in the news feed of its members across its website and mobile apps. A ‘Promoted’ post on Linkedin can be an image ad, link, video ad or carousel ad.

If you see a post with ‘Promoted’ mentioned under the company or individual’s name, it means that it is an advertisement.

What does 'Promoted' mean in LinkedIn? | Candid.Technology

Also read: What do 1st, 2nd and 3rd-degree connections mean on LinkedIn?

If you want to save the promoted post on Linkedin, copy the link to the post, report it or manage your ad preferences, you can do so by clicking on the triple-dot menu icon at the top-right corner of the ad.

What does 'Promoted' mean in LinkedIn? | Candid.Technology
  • If you choose Report this ad from the dropdown menu, the ad will be removed from your feed and in all likeliness, it won’t appear there again.
  • You can also choose Why am I seeing this ad? to manage the ad preferences of your Linkedin profile.
  • If you find the ad interesting and would like to check it out later, select either Save or Copy link to post.

Advertisement on Linkedin isn’t limited to the news feed and often you might also find some sponsored messages in your inbox or message ads.

If you want to know more about Promoted or Sponsored Content on Linkedin, you can check out this page. If you’re an advertiser who is looking to place their own ads on Linkedin, you can find relevant information about it here too.

Also read: What happens when you block someone on LinkedIn?



Writes news mostly and edits almost everything at Candid.Technology. He loves taking trips on his bikes or chugging beers as Manchester United battle rivals. Contact Prayank via email: