The professional social network Linkedin not only serves as a platform for connecting professionals globally but also helps in sharing ideas and anecdotes that might help and inspire others in the field
Articles are one of the many features provided by Linkedin, which can help users to jot down thoughts on just about anything under the sky. But then posts also allow you to jot down your thoughts quickly and attach links or media files. Why would you write an article and not a post?
What’s the difference between articles and posts on Linkedin?
Linkedin offers users to not only post their thoughts alongwith links, polls, images or videos but also write articles, which are typically longer and more in-depth.
While you can add media files and links to both articles and posts, their positioning is more customisable in the former,
The major difference between the two remains the maximum allowed character length. While you can post a maximum of 1300 characters in a Linkedin post, an article extends that limit to 125,000 characters — approximately 97 times more space to pen your thoughts.
So, if you need more space than a few lines to share your thoughts, you might want to write and post an article on Linkedin.
Also read: How to find and edit your LinkedIn URL?
Writing an article on LinkedIn via PC
Login to your account on Linkedin.com and follow the steps mentioned below to write and post an article on Linkedin.
Step 1: At the top of your homepage (news feed), under the Start a post box, click on Write article to begin working on your article on Linkedin.
Step 2: On the next page, you’ll be able to compose your article for Linkedin. The toolbar at the top is explained briefly after the screenshot below.
You can add an image at the top of your article via the photo icon on the first half of the page. Then you can insert the headline for your article, followed by the article text and any images you would want to add in-between the text. Once you’re done, click on the Publish button on the top-right corner of the page.
Here’s all that you can do via the toolbar at the top of the page above.
- Publishing Menu: Clicking on this option will reveal three more — New article, My drafts, My article. You can start a new article, check out the saved drafts of articles you were previously working on or check your published articles, respectively.
- Normal: Clicking on this option will reveal two more — Heading 1 and Heading 2. You can use this to change the font size of your text. Heading 1 appears larger than Heading 2 and Normal is the typical text size of articles on Linkedin.
- B/I/U: This is the universal Bold, Italics and Underline formatting buttons. If you want to apply any of these, either click on them before you start writing or highlight a text and select the one you want from the three.
- Lists: You can either choose to make numbered list via the first option or a bulleted list via the second one.
- Quote: This tool is useful if you’ve too much of text and want to highlight a specific paragraph or sentence separately in-between. It can also be used to insert direct quotes from people.
- Link: If you want to hyperlink a part of your text to some other link on Linkedin or otherwise, highlight the text and click on this button; then enter the URL in the box and click on the Apply button.
Also read: How to add interests on LinkedIn?
What happens when you publish an article on Linkedin?
Once your article is published on Linkedin, it will appear in the Articles section of your public profile. The article will also appear in the news feed of all of your followers and connections on Linkedin, and some might even get notified.
Members outside of your network — anyone who is not a 1st, 2nd or 3rd-degree connection — can also opt to follow your profile directly from the article and get notifications whenever you publish something in the future.
Not only does your article appear on Linkedin, but it’s also searchable online unless you’ve made your Linkedin profile private.
You can also share the article directly on Linkedin again, or Facebook or Twitter via the share buttons beside your byline or via the buttons at the end of the article.
If you want, you can also disable comments on your article via the Comments settings section at the bottom of your published article. In the comment settings, click on Disable comments and then click on Save Changes.